New Balance Golf Retail Concept Design

• Category

  Built or Under Construction Projects Retail Environments

• Year

  2025

• Award

  GOLD

• Project Location

  Shenzhen Mission Hills

• Project Timeline

  2025-04-25

• Designer

  PLATFORM72 Creative . / Angela Lin、Gary Yep、Teresa Sun、Kevin Hou

• Company

  PLATFORM72 Creative . / Shanghai

• Project Overview

  This project presents a conceptual retail space design for New Balance Golf, situated within Shenzhen Mission Hills Golf Club. The integrated retail environment combines product display, experiential areas, and social functions. Spanning 50 square meters, the project has been successfully completed and is now operational.

• Design Concept Statement

  Youthful Reinvention of Golf Retail Space: New Balance Golf's new space breaks traditional stereotypes by adopting the "Urban Fashion Golf" concept. It replaces classic dark woods and classical elements with stainless steel, acrylic, and cement paint, creating a futuristic narrative through material contrast. Through this innovative approach, the design team aims to establish a new golf retail paradigm that combines a sense of style with futuristic appeal.