INNOV-DIGITAL RETAIL MARKETING, EMPOWERING PAYOT STORE LAUNCH

• Category

  Built or Under Construction Projects Retail Environments

• Year

  2025

• Award

  SILVER

• Project Location

  CHINA, NANJING Deji Plaza

• Project Timeline

  2025-08-29

• Designer

  Harriet Sheffer, Nick Yuan, Peter Liu, David Yang, Zihao Lu

• Company

  Shanghai, China; Shenzhen, China

• Project Overview

  OUTFORM APAC partnered with century old skincare brand Payot, to reimagine their store in Nanjing Deji, to speak to China’s emerging tribe of Skintellectual Shoppers. In just 3 weeks, we designed, engineered, build, and installed the Discovery Tables and the Whole Store

• Design Concept Statement

  OUTFORM APAC partnered with century old skincare brand Payot, to reimagine their store in Nanjing Deji, to speak to China’s emerging tribe of Skintellectual Shoppers. In just 3 weeks, we designed, engineered, build, and installed the Discovery Tables and the Whole Store