PELLlOT Lunar Peaks Experience Store, Shanghai Xintiandi

• Category

  Built or Under Construction Projects Retail Environments

• Year

  2025

• Award

  GOLD

• Project Location

  Shanghai, China

• Project Timeline

  2025-09-01

• Designer

  Design Firm: PELLIOT Outdoor Sports Group Co., Ltd. / Designer: YUFEI GUO (ZAOYING)

• Company

  Beijing, China

• Project Overview

  The project integrates mountains, sea, and travel elements to create an immersive outdoor cultural hub. The facade features dynamic wilderness visuals, symbolizing the coexistence of city and nature. Inside, the spatial flow follows the themes of TRAVEL, SERVICE and RECORDS, with interactive installations and the 8848 Mobile Museum recreating the Everest summit scene to enhance immersion and product engagement. Smooth circulation guides visitors through an explorative outdoor cultural journey.

• Design Concept Statement

  The design centers on “embracing nature,” creating a space for outdoor enthusiasts and potential users to aspire, experience, and share. Through spatial layering and interactive elements, it conveys the grandeur of mountains and sea and the power of nature, awakening visitors’ reverence and desire to explore. The overall design reflects harmony between humans and nature, inspiring adventure and emotional connection, strengthening the bond between brand and users.