Harriet Sheffer

United Kingdom

Head of Strategy & Commercial APAC
Outform APAC
She has been a judge at the British Business Awards

With more than 12 years of cross-disciplinary experience, Harriet has guided and led the team to provide diversified solutions for brands looking to expand their business in China, and has created dozens of influential online and offline events, including Adidas Summer Practice, Luzhou White Wine, Huawei 2024 New Year Digital Retail Design, ANTA Group Digital Designer Training Camp, etc.
he has also won more than 15 international awards for OUTFORM, such as the EUROSHOP ANNUAL AWARD, SHOP! OUTSTANDING BUSINESS AWARD FOR STORES, DMAA INTERNATIONAL DIGITAL MARKETING & BEST MARKETING TECHNOLOGY EMERGING ENTERPRISE OF THE YEAR, etc.
Harriet is helping international businesses inside and outside of China, understand what a dynamic, complicated, and advanced market we have here – by having numerous feature articles on topics such as the future of retail and brand experience enhancement in the ASIA PACIFIC region in global publications such as JING DAILY and china project,She has also served as a judge for events such as the British Business Awards.

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