Harriet Sheffer

United Kingdom

Former Chairman of the SW Board of the British Chamber of Commerce in Southwest China

Former Chairman of the SW Board of the British Chamber of Commerce in Southwest China
HARRIET was UK born but China raised, and led branding agency Studio Hu in Chengdu, and Chaired the board of the British Chamber of Commerce SW, before joining OUTFORM as Marketing and Creative Director. She now leads the marketing, design, and strategy teams at OUTFORM APAC, helping to create insight led, future-proofed, retail and brand experiences. During her tenure, ms. HARRIT has published numerous feature articles on topics such as the future of retail and brand experience enhancement in the ASIA pacific region in global publications such as JING daily and china project. She is also frequently invited to participate in various major industry events such as the China Retail Digital Summit, the Retail Innovation Forum, and the DMAA International Digital Marketing Summit, and delivers keynote speeches on digital interaction and retail innovation. She has led the team to plan and hold fruitful brand innovation days and brand new retail creative seminars for well-known brands at home and abroad, such as Ubisoft, Power China, BMW Reach Now, PUMA, ANTA, HUAWEI, COACH Asia Pacific, and Volvo Asia Pacific.

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