Dante Codogno

Brazilian

Commercial Director – Key Accounts

With over 20 years in leadership roles, I currently serve as Director of Key Organizational Accounts at Bimbo Brazil, where I drive business growth through strategic P&L management, market expansion (Capex planning), and the perfect balance between profitability and market share.

My leadership approach combines strategic vision with operational excellence**, focused on three pillars:
Purpose: Building consumer-centric solutions that transform retail food experiences
People: Championing D&I initiatives while developing next-gen leaders through mentorship
Process: Redesigning organizational structures and go-to-market strategies for scalable impact

Core Expertise:
✓ Commercial Transformation & Business Development
✓ Strategic Planning & P&L Optimization
✓ Organizational Design & High-Performance Teams
✓ Retail Innovation & Category Management

I’m passionate about creating value through collaborative leadership and data-driven decision-making – always with a focus on sustainable growth.

Awards：
Case 2025 – Revenue Growth in Lojas Americanas through Strategic Merchandising Initiatives.

Professional Affiliations (Membership in Professional Associations, Judge for other competitions, etc.)：
Member of POPAI Brazil (Global Association for Marketing at Retail).

Representative Projects：
Lojas Americanas: Revenue enhancement through category visibility and shopper engagement.
Bread Category Frontalization: Optimization of industrial bread category presentation to boost sales conversion.
360° Display Implementation: Development and rollout of innovative 360° merchandising displays in strategic retail locations.
Thematic Store Activation – Ana Maria: Creation of an immersive brand experience through thematic store activation.