Renato Diniz
Brazilian
Creative Director & Co-founder of Estúdio Jacarandá;
Vice President of Store Design at POPAI Brasil
Renato Diniz is the Creative Director and Co-founder of Estúdio Jacarandá – Creative for Retail, a multidisciplinary studio focused on architecture and retail design solutions, based in São Paulo and operating in several countries.
With over 20 years of experience, he leads projects that integrate architecture, branding, and visual merchandising for major clients in Brazil and abroad.
He is also a specialist in Visual Merchandising, Vice President of Store Design at POPAI Brasil, and a guest professor of Visual Merchandising at IED São Paulo.
Awards:
More than 100 retail design awards, including:
POPAI Brasil Award (Gold, Silver, Bronze, Store Design of the Year)
Retail Design Institute (RDI) Awards
Brasil Design Award (BDA)
Shop! Global Awards (USA)
Bradesco Supplier of the Year
Bob’s Supplier of the Year
Professional Affiliations (Membership in Professional Associations, Judge for other competitions, etc.):
Vice President of Store Design, POPAI Brasil
Juror for the Global Innovation Award (GIA) – twice
Member of Retail Design Institute Brazil
Juror for POPAI Brasil Awards
Guest lecturer at Istituto Europeo di Design São Paulo
Representative Projects
TIM Concept Store
Sherwin-Williams Loja Conceito
OMO Laundry Store
Decolar Travel Store
MORE
Alexey Bazanov
Russia
Managing Director
Coral Group
Jiaxin Zhang
China
Vice President, Guangdong Environmental
Art Design Industry Association
Professor of Engineering
NICHOLAS FUNG
MALAYSIA
EZHEN DESIGN FOUNDER
Former Design Director,
Asia Pacific at Denniston
International Architects
Suo Sam
Taiwan China
Platform 72 Creative Director
Former professor at Taiwan
National University of Arts