Renato Diniz

Brazilian

Creative Director & Co-founder of Estúdio Jacarandá;
Vice President of Store Design at POPAI Brasil

Renato Diniz is the Creative Director and Co-founder of Estúdio Jacarandá – Creative for Retail, a multidisciplinary studio focused on architecture and retail design solutions, based in São Paulo and operating in several countries.
With over 20 years of experience, he leads projects that integrate architecture, branding, and visual merchandising for major clients in Brazil and abroad.
He is also a specialist in Visual Merchandising, Vice President of Store Design at POPAI Brasil, and a guest professor of Visual Merchandising at IED São Paulo.

Awards:
More than 100 retail design awards, including:
POPAI Brasil Award (Gold, Silver, Bronze, Store Design of the Year)
Retail Design Institute (RDI) Awards
Brasil Design Award (BDA)
Shop! Global Awards (USA)
Bradesco Supplier of the Year
Bob’s Supplier of the Year

Professional Affiliations (Membership in Professional Associations, Judge for other competitions, etc.):
Vice President of Store Design, POPAI Brasil
Juror for the Global Innovation Award (GIA) – twice
Member of Retail Design Institute Brazil
Juror for POPAI Brasil Awards
Guest lecturer at Istituto Europeo di Design São Paulo

Representative Projects
TIM Concept Store
Sherwin-Williams Loja Conceito
OMO Laundry Store
Decolar Travel Store

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